The Largest Physician Owned Acute Care Practice Ignites a Movement to Normalize Advance Care Planning
US Acute Care Solution Announces Major Milestone as it Redefines How We Talk about Death
(Erie, PA) — Today, MIDEO Health reached a milestone since its inception and reaffirmed its commitment to transforming Advance Care Planning (ACP) by announcing a milestone-1000+ USACS employees have registered with the video-based Advance Care Planning in an effort to take control of their own safety, health and autonomy. Through its platform, MIDEO is disrupting the way we talk about ACP and shifting the conversation away from death and toward what ACP should truly be about: patient safety, informed decision-making, and long-term care clarity.
“For too long, the healthcare industry has pushed patients to talk about death. But the reality is that ACP is just as much about how you live as how you die,” said Dr. Ferdinando L. Mirarchi, Emergency Medicine Physician and Founder of MIDEO. “We created MIDEO because patients need a way to be heard. Advance care planning should be focused on ensuring people can safely navigate a fragmented healthcare system and make informed choices at every step of their medical journey. This milestone demonstrates an aggressive initiative to keep our patients safe and now offer this technology and medical practice approach to healthcare systems and payers nationwide.”
MIDEO®, or My Informed Decision on VidEO, enables patients to record a personalized video advance directive after a physician-guided consultation. This real-time solution ensures patient preferences are clearly communicated and accessible to healthcare providers anywhere in the world in 5 seconds or less—eliminating confusion and preventing painful, devastating medical errors.
By reframing ACP as a tool for patient safety and medical clarity—not just end-of-life preparation—MIDEO is helping organizations across the country take meaningful action. One major step is making ACP an employee benefit. As a part of US Acute Care Solutions (USACS), MIDEO was first offered internally to support healthcare workers navigating the same challenges their patients face every day.
We see it happen every day,” said Dr. Amer Aldeen, Chief Medical Officer of USACS. “As emergency physicians, we see firsthand the devastating effects that life-and-death situations can have on family members of patients. By getting MIDEO through our benefits plan, our clinicians and employees can plan ahead to prevent the worst outcomes when lives are on the line.”
“We’ve now shown this can be done,” said Dr. Mirarchi. “We normalized the conversation and made it what it should be. We made it about safely thriving through life. No one better than our own family of employees, who have witnessed medical disasters firsthand, knows how broken this process of advance directives really is. And this is the difference, not just for them, but for their families too. We encourage employers to do the same. Especially the health systems and insurance entities that are major players in this space.”
MIDEO Health offers several ACP packages to meet patient needs, ranging from self-guided options to comprehensive physician-led planning with 24/7 support. All plans are transportable, HIPAA-compliant, and easily accessible via secure QR codes, making the patients’ MIDEO and traditional legal documents available to providers anywhere in the world within seconds. Visit MIDEO to learn how we set the new best practice in ACP.
To arrange an interview with Dr. Mirarchi, please contact: Jaime Horn, [email protected], 202-308-8810
